Principal and Central Office Support 

Coaching: A Core Feature of Pro and Teams Memberships

Coaching is a vital part of the Pro and Teams Memberships—designed to ensure leaders have the guidance and support needed to successfully build a Benefits-Based Accountability system.

• Pro Membership includes direct coaching and consultation for central office leaders driving the work.
• Teams Membership extends that support to include each school-based leadership team, ensuring alignment and consistency across the district.

Why Coaching Matters

Shifting to a Benefits-Based Accountability model requires a significant mindset shift. Most educators have been conditioned to equate accountability with testing—but real accountability is about leadership, not just metrics. Other professions don’t lead with data—they lead with interpretation, supported by evidence. Education should be no different.

Coaching helps leaders:

• Reframe their understanding of accountability
• Build confidence in the new frameworks
• Accelerate implementation across teams and schools

Bottom line: Coaching is what helps turn the theory into action—quickly, clearly, and with the support you need.